Partner of a growing company, specialized in providing Legal and Regulatory Compliance advisory solutions for European companies that want to enter Latin American iGaming markets, the executive participated in the ‘G&M 1on1’ series.
In order to better understand how LatAm and European companies can share experiences and work together, Gaming and Media News invited Michael Muscat, partner, iGamingColombia.com. Doctor of Laws (specialized in the Corporate segment) from University of Malta, Muscat has been adding value to the global gaming industry by developing creative and strategic legal solutions. His company has offices in Malta, London and Bogota.
During his extensive career, he provided structural strategy and advice to multinationals with a focus on tech, iGaming and startups. For years, his company has been gaining prestige in Europe and Latin America for assisting European providers to enter LatAm gaming regulated markets. Today, iGamingColombia.com is a well-recognized brand in the Colombian gaming sector, as well as in the rest of the continent.
That’s why, as an expert on these issues, Muscat participated in the ‘G&M 1on1’ series, where he talked about his career as a corporate lawyer, Maltese strong iGaming framework, his interest on the LatAm gaming industry, the evolution of online gaming in Colombia and the possibilities of other LatAm countries to progress in the regulation of the activity.
Here are a few excerpts of this interview:
About the starting of his company’s work in Colombia
“I met another lawyer (Ingrid Alvarado, my business partner). We were always trying to bring the gap between our two jurisdictions, Malta and Colombia. Then, suddenly, Colombia regulated the iGaming market. I had a client that was in Bogota with a big Italian operator to see about licensing in Colombia. I met the operator, helped it with its objective and, from there, everything started.”
About the growth in consumption of different iGaming verticals during COVID and how Colombia took advantage of it
“Despite all of its negativity, COVID-19 was a good driver for innovation within the iGaming industry. During this period, in Colombia, regulator Coljuegos decided the introduction of Live Casino and online lottery. This shows a great development for the market. We are seen a lot of interest from European companies on this as well.”
About main issues to consider for a European company before entering in a LatAm market
“I really believe that the three pillars are: localization of product, marketing efforts that differ from country to country in LatAm, and then (the main part of it all), payment methods.”
Tomorrow, on the G&M News YouTube channel (https://www.youtube.com/channel/UCbcDLGdec3xZigjJMqC_rLw), don’t miss this interview with Michael Muscat, partner, iGamingColombia.com, in the ‘G&M 1on1’ space, part of the audiovisual content program ‘G&M Learning’, which also includes the ‘G&M Webinar Series’ cycle.