The first edition of the show will occur in a digital format on June 8-10th. After COVID-19, the event will take place at the SMX Convention Center in Manila, Philippines, on May 27-28th.
Following the same decision than most of the organizers of gaming events in the first semester of 2020, SiGMA Group and Clarion Gaming announced the reschedule of both the SiGMA Manila–ICE Asia (https://www.sigma.com.mt/events/asia/) and AIBC Manila expos, planned for June 8-9th.
The two organizers have been working hard behind the scenes in order to find the best way to keep bringing together gaming professionals of all sectors and level of seniority and offer them an incredible experience during these uncertain times. As a consequence of that, they have created ICE-SiGMA Asia Digital (https://www.ice-asia.com/), an online version of the show. Providing three days of live-streamed content, the remote event will be free for participants. It will feature a series of panel discussions and keynotes from leading industry contributors, bringing top speakers together for discussions that will engage the community and shape the future in this fast-changing global environment. Main topics will focus on tech innovation, the future of gaming and market recovery post-COVID-19. Besides, the online networking platform will allow participants to benefit from connection sharing and arranging meetings via video. Delegates who register for the online conference will also get a free standard ticket for Manila 2021.
Founder and CEO of SiGMA Group, Eman Pulis, stated: “Rescheduling the inaugural show was the only responsible course of action, enabling us to provide the kind of experience that our customers, partners, and employees expect and deserve, in a safe environment. The situation with COVID-19 is still unpredictable, but one thing is certain: we remain fully committed to the Asia front with SiGMA Manila. I moved with my family from Europe to Asia last year to make this work and leave no stone unturned. There are just so many events being pushed to the second half of 2020, that, in everyone’s best interest, we feel pushing the show to May 2021 gives us enough time to regroup and launch with a dynamite inaugural show.”
About the digital experience, Pulis said: “In line with our commitment to facilitating new business opportunities for key players in the global iGaming and emerging tech sectors, the digital conference will embrace the difficulties we are facing at a time when working together has never been more important. COVID-19 has provided a unique opportunity to rethink how we live and work.”
For her part, Kate Chambers, Managing Director, Clarion Gaming, expressed: “My team and I continue to empathize with our global gaming community, as well as industries and supply chains around the world that are being affected by COVID-19. We understand the deep impact the virus continues to have with our friends and colleagues across the Asia region and globally, and our best wishes go out to them. These are unprecedented times, and we would like to keep our communication channels open and understand the challenges unfolding across the Asian gaming community. If we can help in any way, I would be delighted to hear from the industry on my personal email: email@example.com.”
The shift to digital for the Asian event comes after ICE North America Digital was announced last month. Running from May 11-15th, this event will see three hours of content broadcast daily, featuring some of the leading operators, executives and suppliers in the market. ICE North America, meanwhile, has been rescheduled for Spring 2021 in New Orleans, U.S.