Notley (Escapology): “Our service is a huge opportunity for any casino to attract millennials”

Lloyd Notley, Director of Franchise Sales at Escapology, details the fascinating experience of his company's proposal, which has a strong presence in Latin America. This new gaming concept responds to the needs of bringing together young people and families in a fun space, with low costs and high profitability.

Lloyd Notley, Director of Franchise Sales at Escapology.
Lloyd Notley, Director of Franchise Sales at Escapology.

What Escapology product is about?
Escapology is the largest live escape game in the world, with various themes of rooms. People can come in and enjoy the experience with friends and family, trying to solve the riddles and clues of each room in order to get their way out. This is a great integration with the casino world, an activity for all the family. Escapism is a diversification from the traditional betting environment, also representing a millennial type attraction. It’s a proven model within the entertainment industry. The average gaming space varies in around 260 square feet to 300 square feet, so it’s very compressed. Escape rooms give casinos and resorts an additional source of revenue to keep their clients satisfied with an integrated space close to their facilities.

Where is your company based and where are your franchises located?
The company is based in Orlando, Florida (US). We have 60 venues worldwide and 44 operational rooms, with 20 more under construction. We are present in lots of US cities, as well as in Santiago (Chile), Guayaquil (Ecuador), Punta Cana (Dominican Republic), and planning to open in Cancun (Mexico). We are also installed in Canada, UAE and soon in Madrid (Spain).

What process do operators have to follow to join this new gaming experience?
The process to join our escape games network would be to fill in a basic franchise form in our website (www.escapology.com). Then, we would contact your company and see what the opportunity there is. We have achieved great results so far and received very good feedback from operators all over the world. We really see our service as a huge opportunity for any casino to attract millennials, take advantage of this exciting attraction and increase their revenue. We look forward to building a relationship with more operators in order to find out the exact integration level for their needs.