Pinnacle partners with DeckPrism Sports to enhance in-play betting product

The deal will enable the online bookmaker to take its industry-leading solution to the next level through the use of DeckPrism Sports’ proprietary models.

A well-established brand, Pinnacle is a respected firm with 20+ years in online betting, and a great reputation for always offering the best value and an unrivalled wagering experience.
A well-established brand, Pinnacle is a respected firm with 20+ years in online betting, and a great reputation for always offering the best value and an unrivalled wagering experience.

Online betting and gaming operator Pinnacle has announced an association with in-play odds originator DeckPrism Sports. Pinnacle will access DeckPrism Sports’ advanced technology and highly impressive modeling capability. When combined with Pinnacle’s wealth of experience and advanced risk management platform, this will provide customers with an unrivalled in-play betting product. Both parties are working towards the ultimate goal of giving Pinnacle customers more opportunities to bet during sports events, and at better prices.

While in-play betting has been available for many years, customer adoption has progressed much quicker than most bookmakers’ ability to develop more sophisticated in-play offerings. Delays and bet rejection are tools that bookmakers have previously used to fall back on, much to the displeasure of their customers. However, DeckPrism has created technology to change that, while Pinnacle continues to make good on its promise to eliminate these pain points and put the customer first.

Pinnacle’s unparalleled level of risk management is powered under its B2B arm Pinnacle Solution. Bringing DeckPrism Sports’ expertise into this equation will deliver the fastest, most accurate and reliable in-play betting product on the market. This collaboration will also enable Pinnacle to further strengthen its reputation within the betting community.

About this agreement, Marco Blume, Trading Director, Pinnacle, explained: “Everyone knows that in-play betting is where the action is nowadays. It’s great for the customer, but it presents a unique challenge to a bookmaker. Pinnacle thrives on this. We have proven time and again that we will take on these challenges in order to give bettors what they want. There are so many moving parts to in-play coverage and so much more experience and technology required to get things right compared to pre-game. In this sense, we’ve partnered with DeckPrism Sports because they are head and shoulders above others in this field. Through this collaboration, we’re setting the gold standard for the industry to follow. We had a great product before, but now, our pricing will be even faster, as we continue to improve the in-play experience for our customers.”

For his part, Ed Miller, Co-Founder and Chief Architect of DeckPrism Sports, commented: “Pinnacle is one of the top names in sports betting across the globe. We are thrilled to be able to work with them to ensure their customers enjoy a more seamless in-play betting experience. This is an exciting partnership for both parties. We are sure we can help improve the great work Pinnacle is already doing. DeckPrism‘s advanced technology and models have proven itself to benefit companies like Pinnacle by capturing more in-game action, but it’s also about creating a fairer and more reliable product. We’re looking forward to improving the experience for Pinnacle customers, while also helping the company secure more revenue and achieve greater brand allegiance.”