As an executive who has just joined the team, how were you received in the company?
I’m thrilled to be working with the best and the brightest in the industry here at Kiron Interactive. The warm welcome I received from my new colleagues has been truly exceptional, and I am excited to be part of such a vibrant, hard-working, innovative organization. The onboarding process has been incredibly smooth, thanks to the support and teamwork within the company. It’s made those sometimes overwhelming initial first few weeks practically seamless. I joined just before Kiron travelled to São Paulo for the BiS SiGMA Americas event, and was able to introduce myself to many existing and potential new clients there. I was really able to hit the ground running!
What is your analysis of the event and what prospects do you see for the Brazilian market, which still lacks regulation?
The event was a resounding success for us. We will definitely be back next year! Brazil is on its way to becoming one of the largest iGaming markets in the world and having boots on the ground there allows us to get up close to the stakeholders that make the market tick. We’re continuing to grow our insight into local operators, and we’re confident that our market-leading games and platform will provide the foundation to further growth for anyone looking to strengthen their brand.
Talking about games, which tools from Kiron’s broad portfolio of products would you highlight?
Kiron’s game portfolio is comprehensive and complimented by our virtual games/betting omnichannel platform, BetMan. We’re continuing to invest in developing features which provide value to the players and customers who enjoy the benefits of such a robust and flexible platform. We’re also constantly optimizing our implementation solutions for retail betting shops and online operators, localized to our market. Our range of products is something we’re very proud of and we’re able to offer the right content no matter the market. Our most popular include Football, dog and horse racing, Maxcar, Racing Roulette, Spin&Win, Lucky Loot and Keno. Having such a broad collection of solutions behind you is invaluable when you’re starting in your role, and I’m blessed to have the backing of Kiron’s award-winning offering.
ou are now at a gaming provider, but you have worked before at operators such as Codere and Caliente Online. What advantages bring to know the needs of these companies in order to present them the appropriate solutions?
Having that kind of background gives me a unique insight into the needs of our operator partners, but that’s only part of what is required to help business expansion in Latin American markets. Possessing a firm grasp on the inner workings of both B2B and B2C is key, as it is to know your products and services inside out to approach each customer’s individual needs. I’m fortunate enough to have worked across the business from supplier to end user, and I’ll be utilizing that knowledge to drive growth for Kiron with tailored solutions by region. I’m learning Kiron’s culture of success, driven by data and performance. The in-depth research of the territories the company works in or is about to enter aligns with my approach. Being able to analyze that data across our products, from transactional to player experience analytics, hugely assists with guiding wider company strategy.
During this year, Kiron has strengthened its presence in markets such as Asia and Africa. What is the current position of the company in Latin America and what future strategies does it have for the region?
We have been present in LatAm for seven years now, and actively service successful, leading partners in eight countries. Our long-term strategy is to expand our distribution and continually grow our brand with great value propositions that work and boost revenue. My appointment allows Kiron to further target the specific areas on its roadmap and really drive that strategy. We’re confident that with the existing popular products we continue to refine and our upcoming new releases, backed up by our hands-on support and service, we’ll be enjoying an expansive role in the LatAm industry going forward.