What actions did your company take to commemorate National Online Betting Day on August 20th?
We used the date to focus on a practical consumer protection issue: helping bettors understand how to identify authorized platforms and avoid illegal, fraudulent or cloned sites. We published seven practical checks covering the main points consumers should verify before registering or moving money: the ‘.bet.br’ domain, the operator’s presence on the official list maintained by the Secretariat of Prizes and Betting (SPA), verified company channels, identity verification procedures, payment methods, responsible gambling tools and customer support. We also highlighted warning signs such as promises of guaranteed profits, easy money or recovery of losses. One of the most important messages was that ‘.bet.br’ should be the starting point of the verification process, but not the only check. Consumer protection depends on looking at the entire experience and understanding whether the platform is actually part of the regulated ecosystem.
What tools does the Group use to strengthen the security of Brazilian bettors? How do you address compliance issues?
Security starts with knowing who is using the platform and having controls throughout the user journey. We use identity verification, facial recognition and liveness checks to help prevent underage access, identity misuse and fraud. We also have responsible gambling mechanisms, including financial and time controls and self-exclusion, as well as payment processes linked to the bettor’s own account. However, compliance goes beyond technology. It needs to be embedded in the way the company operates, with clear procedures, trained teams and standards that also apply to the way we work with agencies, influencers, affiliates and other partners. Education is another important layer. We conduct ongoing training on responsible gambling and compliance and have fully developed a dedicated onboarding program for partners and influencers that is ready for activation. We have also created an online educational program focused on sports integrity that can be used by clubs and athletes across Brazil, in addition to holding Integrity in Sports forums with sponsored clubs. We complement these measures with practical guidance through our Responsible Gambling Playbook and a channel that allows partners to submit advertising content for Compliance review before publication. The objective is to combine technology, governance, and education so that compliance is not treated as a separate function, but as part of the infrastructure that protects users and strengthens the integrity of the business.
Why do some users in Brazil still confuse legal and illegal websites? What aspects of bettor education need to be reinforced?
One of the biggest challenges is that illegal and fraudulent operations can imitate legitimate brands, reproducing names, visual identities, advertising and even social media profiles. That can make it difficult for consumers to distinguish between an authorized operator and a fraudulent site. This is why education needs to be practical. Consumers should know that ‘.bet.br’ is an important first filter, but they should also confirm the operator on the SPA’s official list, access the platform through verified channels, pay attention to identity and payment procedures, and check whether responsible gambling tools and legitimate customer support are available. It is equally important to recognize warning signs. Promises of guaranteed profits, easy money, risk-free strategies or assured recovery of previous losses should immediately raise concerns. Ultimately, bettor education should give consumers the ability to make informed decisions. They do not need to understand every aspect of the regulatory framework, but they do need to know what to check before sharing personal information, creating an account or moving money.
Where is the Brazilian government failing to reduce or eliminate the presence of fraudulent gambling operators?
Brazil has made significant progress in establishing a regulated market and creating a framework focused on consumer protection. The remaining challenge is making sure that illegal and fraudulent operators cannot continue reaching consumers at scale through digital channels. This requires continued enforcement, but also coordination among the different parts of the ecosystem. Regulators, government authorities, licensed operators, payment providers, digital platforms and other stakeholders need to work together to reduce the ability of illegal operators to attract users, advertise and move money. There is also an important education component. Some fraudulent sites are specifically designed to look legitimate, so consumers need to know how to verify an operator rather than relying only on an advertisement, social media profile or search result. From our perspective, combating the illegal market is ultimately a consumer protection issue. The regulated market can establish higher standards, but those standards are only fully effective when illegal operations are also prevented from reaching the same consumers.
What will Esportes Gaming Brasil Group do in the future to remain committed to responsible gambling, the professionalization of the sector, and the protection of players?
Our priority is to continue strengthening responsible gambling and compliance as part of the company’s infrastructure, rather than treating them as isolated initiatives. That means continuing to invest in technology and controls that support user protection, maintaining training for employees, partners, ambassadors and influencers, and expanding practical guidance across the wider ecosystem. Our Responsible Gambling Playbook is an example of this approach because it translates regulatory requirements into clear standards that can be applied in everyday communication and commercial relationships. We also want education to remain a central pillar. That means educating bettors about safer choices, but also helping employees, partners, influencers, affiliates, clubs and other stakeholders understand their responsibilities. Professionalizing the sector requires more than compliance with rules. It means building a market in which consumer protection, responsible gambling, security and integrity are incorporated into business decisions from the beginning. That is the standard we want to help consolidate in Brazil.