Author: Viktoriia Grygorenko

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Viktoriia Grygorenko is a technology executive and strategy leader with experience in AI, startups, and business transformation. She is the Chief Executive Officer of The Playa, an AI-powered personalization platform that helps iGaming operators strengthen player engagement and drive revenue growth through data-driven insights. Before becoming CEO, she served as an Advisor to the company. Previously, Viktoriia was a Partner and Head of Strategy & Operations at Roosh, supporting the growth of technology startups, and began her career at McKinsey & Company, where she advised organizations on strategy and operational transformation.