BtoBet joins Imprexis Gaming to provide new free-to-play game promotions for big football tournaments

After a difficult 2020 year for bookmakers, this new proposal from BtoBet will help operators to maximize the potential of these major sporting events, driving players’ engagement and acquisition.

In an exciting announcement to all sports fans globally, leading sportsbook platform provider BtoBet, now part of Aspire Global, has teamed up with Imprexis Gaming to launch free-to-play promotions in the build-up to the much awaited Euro and Copa America football tournaments. This amazing free-to-play portfolio, covering both National teams’ championships, brings operators with an ideal opportunity to attract new players, whilst retaining their loyal fold of customers.

The FTP promo offers as a basic correct score prediction game or can be entirely bespoke, including ‘prop bet’ style predictions, such as top goal scorer, team to qualify, number of corners, cards or fouls amongst others. The games will also feature different gamification elements, like leaderboards and jackpots. Leaderboards give each operator the option to offer further prizes and bonuses on individual game rounds, driving player engagement and acquisition.

Due to the COVID-19 pandemic, UEFA was forced to postpone the football Euro 2020 by a year. The tournament now set to be hosted in 12 different nations from June 11^th to July 11^th 2021, almost the exact same dates than the 2021 Copa America, which will take place in Colombia and Argentina from June 11^th to July 10^th 2021.

About this launching, Sabrina Soldà, CMO, BtoBet, stated: “Free-to-play games allow operators to find a more reasonable acquisition cost per player. Nowadays, many operators allocate vast budgets in promotional play and bonuses, with the Cost per Acquisition (CPA) per player reaching prohibitive levels. On the other hand, FTP options not only offer bookmakers with a highly customizable tool in terms of content and localization, but also can simultaneously yield a much lower CPA.”

In this sense, Danny Thomas, Founder of Imprexis Gaming, commented: “Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximizing the potential of these major sporting events. Free-to-play games are nowadays a key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convinced to engage in new verticals.”