The company has 8 years in the industry. How has its growth path been during that time to become one of the main data management and marketing automation providers in the market?
Solitics was established in 2013, but has changed direction in 2016, as we realized that the main problem to solve in creating unrivaled customer experience was data integration. The experience that our customers want to deliver to their end users heavily depends on the ability to engage in a contextual manner, at the right time. We worked very hard to develop our IP, which we believe to be a revolutionary solution for dealing with the integration of distributed data sources. It usually is a painful, lengthy process. Our technology makes it easy. Combining the ability to reliably integrate the data fast, with a sophisticated real-time customer engagement platform, enabling management of the entire customer lifecycle from a single UI, really helped us show value to our customers. Many of our customers are referrals of other customers, and employees that worked with our system in one place and brought it with them to their next company. That is a statistic we are most proud of.
According to your company’s founder and CEO, Tomer Baumel: “Gaming brands hasn’t been using efficient conversion strategies to make sure their audiences turn into customers.” In that sense, which are the keys in the process of monetizing all the visitors of a betting platform, transforming them into real-money players?
The key is to create a positive and personalized experience for the end user from the very first moment. In order to do that, gaming brands must be able to utilize all their data, in real-time, in a smart, contextual way. It is their most valuable asset. Unfortunately, gaming brands have not been able to effectively do that. The ability to harness all the customer, event and transactional data in real-time enables operators to create a personalized experience for each customer. For example: a potential customer visits your website, but does not make a deposit. We all know that 85% of the players will convert in the first 5-10 minutes or not at all, so real-time response here is crucial. With Solitics, you can send them a personalized pop-up in 1.8 seconds, offering a contextual incentive, a bonus or an offer that relates to their initial interest such as poker, a specific sports bet, etc. The real-time response is critical, as if the operator responds a few hours or days later, the player has already moved to a competitor. The ability to respond in real-time and create a positive and personalized experience demands connecting and processing to the raw data, which is Solitics’ sweet spot.
Solitics has recently launched a single-integration of business intelligence and personalized customer engagement on one platform. Can you describe more about this unique tool?
We believe that visibility into the data and analysis is just as important as the execution. Just as with all other aspects of data, integrating a BI system is a long and resource-consuming process. This is why we offer a smart BI-as-a-Service module that doesn’t require a long integration. Based on all distributed data sources that are being seamlessly integrated, business executives can have valuable insights for optimal data-drive decisions. You can create any report, run elaborate analysis, inspecting billions of records in seconds, and continuously optimize marketing efforts and spend.
Over the last months, the company has closed relevant partnerships with different operators. One of them was with innovative online Esports entertainment and gaming company Mobius Interactive. What are the characteristics of this valuable association, and what benefits does it bring to Solitics, as well as to Mobius’ clients?
Being an innovative online Esports gaming company and to complement their vision, Mobius Interactive realized that, in order to stand out in the crowd even further, they need to create an outstanding customer experience for the players, be there for them in real-time and make it personal. They also noticed that the data aspect is crucial here. Combining their innovative product, along with Solitics’ Customer Engagement Platform, Mobius is able to do just that. Starting from the second the player registers, Mobius’ players get relevant, personalized offers and recommendations, as if those were tailor-made for each and every one of them. Whether it’s a big win, a hard loss, a special event and generally the entire customer lifecycle, Mobius is there for their customers, creating an amazing experience and building a loyal and happy customer base.
How important is to utilize data in real-time to better develop digital marketing and social media personalized campaigns to attract more players and make them loyal to a brand?
Customers demand personalization. We see it in every vertical of the digital economy. With distributed data sources producing only fragmented customer journeys, customers are simply not getting what they want at the other end. We believe that the only way to achieve effective great customer experience and personalization is to base every interaction on real, specific customer data and preferences. This also means responding in a matter of seconds (real-time). The right message at the wrong time isn’t good enough anymore. For example, a customer who’s stuck or lost on your website or mobile app isn’t going to wait around for a response that comes hours later. If anything, a late response often results in a negative reaction from customers, even if it’s personalized. Personalization means interacting with customers at the right time, with the right contextual message, and on the right channel. And this mandates real-time interactions.
Investment in technology and CRM tools is critical to any organization involved in this highly competitive sector. What are the main goals and challenges for your company in the next two years to keep on helping operators to make optimal data-driven decisions?
Solitics is committed to providing operators the most cutting-edge technology that enables them to build incredible products, deliver superb customer experience and see them grow; all the while without having long and painful data projects that take up their resources and prevent them from focusing on their core products. The data should be easy and the fuel that drives them forward. We are constantly adding new modules, such as the Data Warehouse-as-a-Service, already a part of our platform. While we already have hundreds of integrations to various providers, we are continuously closing new ones. Moreover, we are adding many other capabilities, features and other services, such as best practices and communication templates, to the out-of-the-box platform, in order to make the onboarding even easier and help our customers get immediate value right of the bat.