‘Persevere and you shall triumph’ seems to have been the motto on which Gaming and Media News (the initial name of the company) stood to move forward without hesitation on the path of promoting a revolution in the way of developing content for the gaming industry on the markets of Latin America, the United States and Europe. When this renowned multiplatform took its first steps, back in June 2019, the company was clear about its vision, its mission and its principles. Today, two years later, G&M News claims more than ever that philosophy of working by and on behalf of the sector.
After that start, there was a tireless effort of creating exclusive articles, with in-depth interviews, market reports and coverage of the main gaming events. While, from the beginning, one of the main services of G&M News was its websites, with original content in Spanish and English, and their corresponding newsletters, the other business aim was to have a very active presence in social networks, giving immediate and massive visibility to the articles of the companies and the internal proprietary reports.
In 2020, the Coronavirus pandemic postponed all possible contacts between industry executives at face-to-face events. To respond to this unprecedented situation, G&M News immediately launched its YouTube channel, developing innovative and attractive spaces which tried to combine information about the products and performance of companies in this difficult context with a more personal approach, understanding that each company not only has managers and salespeople, but also human beings with interesting life stories that deserve to be told. So under the ‘G&M Learning’ program, the now acclaimed ‘G&M Webinar Series’ (panels of experts in Spanish, English and Portuguese discussing topics of interest to the industry) and ‘G&M 1on1’ (personal and professional interviews with global gaming leaders) were launched.
TAKING A DEEPER LOOK AT THE BUSINESS AND ITS PLAYERS
Apart from these video contents, G&M News’ strategy has always been to distribute the focus between companies who create the business and people who consume it. That’s why we have been including interesting articles for the B2B and B2C segments, also understanding (even before the pandemic) the importance of verticals such as Esports, virtual reality, poker, daily fantasy sports and video games. Added to that was the decision to promote and teach about affiliate programs established by different companies throughout Latin America.
Month by month, during 2020, G&M News grew in number of readers on its websites and expanded its presence on social networks. Internally, and as more online and land-based gaming customers joined us, our work team also enlarged and strengthened. In addition, the ‘Experts of the Industry’ and ‘Women of the Sector’ sections gained in popularity. By the end of 2020, the company reached the leadership position (that it continues to hold today) among all Ibero-American gaming media in the professional network LinkedIn, the most used by the members of the industry.
CONSOLIDATION AND PERMANENT EVOLUTION
In 2021, G&M News made two key decisions: on the one hand, closing new associations and partnerships with relevant entities and organizations in the sector; on the other, launching its website in Portuguese in February of that year. Regarding the first issue, the firm closed content promotion agreements with gaming associations such as Coljuegos (Colombia) and ALEA (Argentina), in addition to the solid bonds developed with the main event organizers, such as the SiGMA Group, Clarion Gaming, 3A Productions and Reed Exhibitions, among others. About the second step, the regulatory advance of gambling in the Brazilian market and the large number of contacts of G&M News in that country led to the launch of the website in Portuguese, with the goal of generating exclusive content for the Brazilian and the Portuguese markets. Thus, in less than two years, G&M News became the only media in the global gaming industry to simultaneously produce and offer original content in all three languages: Spanish, English and Portuguese. Since then, there was an explosion in the number of followers of the multiplatform, with more than 11,000 monthly views of the content displayed on our websites, newsletters and social networks: LinkedIn, YouTube, Instagram, Facebook and Twitter.
OUR GRATITUDE TO THE INDUSTRY
Of course, this growth was also built on the constant support of companies in the online and land-based sectors. Our firm is now consolidated and has a fervent and passionate dynamic to keep on producing excellent academic material. G&M News is strong and determined to continue fulfilling its original commitment of working for and on behalf of the industry.
Recognizing each and every one of the contributions received from the sector throughout these two years, G&M News wants to especially thank the following people, companies and entities for their invaluable help and contribution: our collaborators, journalists and translators Alejandro Caminos, Camila Azimonti, Anamaria Bacci, Clara Silva, Jorge Castillo and Horacio Bilbao; our internal administrative, accounting, legal and design teams; Chapuzon Comunicacion Integral; executives such as Antonio Salord, Sheila Sotelo, Abdelkrim Krid, the lawyer Ricardo Solano; experts such as Francisco Vidal, Egber Hernandez, Emiliano Sanchez, Elizabeth Romano, Eduardo Morales Hermo, Andres Cilley, Luis Ayestaran, Soledad Ruibal (Play In Group), Matias Celis, Araksi Sargsyan, Renzo Cordiglia, Quique Alvarez, Santiago Marin, Lucas Lebleu, Hector Cupolo, Malcolm Rutherford, Solsiree McGowan, Jose Deus, Carla Vicente, Bruno Omori, Cecilia ‘Lady Mufa’ Duarte and many more; firms and executives such as WorldMatch (Estefania Venegas and team), BtoBet (Alessandro Fried, Sabrina Soldà and team), Mobius Interactive (Lynn Pearce and team), Betcris (Fernando Garita and team), Vibra Gaming (Ramiro Atucha and team), LeoVegas and Royal Panda (Sven Kaltenegger and team), FBM (Talita Carvalho and team), Aristocrat Gaming (Carlos Carrion, Emilio Lopez, Marisol Sanchez and team), Continent 8 Technologies (Anna McChesney, Gabriel Szlaifsztein, Jorge Morales and team), Logrand Entertainment Group (Lenin Castillo, Marcelo Silva Manci, Johnatan Rossi Londoño and team), AGS (Eduardo Alvarez, Drew Pawlak, Berenice Esquivel and team), Pinnacle (Florencia Brancato and team), Pin-Up Bet (Alvaro Paz-Lopez de Ayala, Raul Bustios and team), Pay4Fun (Leonardo Baptista, Fabricio Murakami and team), Wazdan (Albert Bellavista, Malina Iorga and team), Play’n GO (Cristian Acuña, Peter Nikashin, Andrew Pink and team), Pronet Gaming (Dan Stone, Sarrah Koheeallee and team), Hero Gaming (Thomas Carvalhaes and team); the entities Coljuegos, Fecoljuegos, Cornazar, Asojuegos, AIEJA, AGEM, DEVA and their representatives; all the gaming regulators of the Argentine provinces that are part of ALEA (Mario Trucco, Ofelia Maiztegui and team); in particular, Ida Lopez (the Provincial Institute of Games and Casinos of Mendoza); trade show organizers, consultants and media executives such as Eman Pulis, Sophie Crouzet and team (SiGMA Group), Kate Chambers (Fulwood Media + Clarion Gaming), Korbi Carrison and team (Reed Exhibitions, Global Gaming Expo), Adam Roebuck (Gaming Operations Academy), Jose Anibal Aguirre and team (3A Productions, GAT Expo), Jose Cabrera (Peru Juegos), Cynthia Paniagua (Odds.com), Domenico Dragone (The Betting Coach), and several others.
Soon, G&M News will be communicating important news in order to continue improving its content platform. For more information about our company and other commercial inquiries, you can contact Sebastian Luna at the following e-mail: sebastian@g-mnews.com.
