An award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms, YGAM has been designated as the official charity partner of 2023 edition of ICE London event. The partnership will also see YGAM becoming the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday, February 9th, at The Troxy, London’s iconic art deco venue. Besides, YGAM will be an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
Taking place at ExCeL London (UK) on February 7-9th, 2023, ICE London is one of the biggest B2B gambling industry events in the world. It features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies, safer gambling charities and regulators, representing every gaming vertical.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming, declared: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organization which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders. In all of the many conversations that we have with the industry, safer gambling is at the top of their agenda. In that sense, we use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He also added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ), which we introduced to the ICE show floor in 2018. Each year, the CPZ has grown in size and status, with the 2023 edition hosting a record 20 stands, an increase on the 14 present at the 2022 edition of ICE. The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ, and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
For his part, Ian Shanahan, Director of Business Development and Fundraising, YGAM, commented: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms. We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023, so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”