At the upcoming ICE London event at ExCeL (London, UK), there will be some exceptional content at ICE VOX from April 11th to 14th, 2022, including two world-leading conferences, both taking place on April 11th, and nine very enriching masterclasses, on Tuesday, April, 12th, and Wednesday, April 13th.
The learning journey will start on Monday, April 11th, from 09:15 to 16:40 (local London time), with the International Casino Conference (ICC). Top executives of the land-based gaming industry will share their expertise on the drivers of revolution in casinos and integrated resorts. This conference will be chaired by Per Jaldung (CEO at Casino Cosmopol & Chairman of the Board at European Casino Association). Besides, Scott Sibella (CEO of Resorts World Las Vegas) will give an exclusive spotlight keynote.
Also on April 11th, from 09:30 to 17:00, the World Regulatory Briefing (WRB) will take place. Delivered by Clarion Gaming in partnership with the International Masters of Gaming Law (IMGL), this conference (chaired by Marc Ellinger, Principal, Ellinger & Associates) will bring together international regulators, legislators and operators to discuss current and future critical issues and drive sustainable markets worldwide.
INTERESTING CONFERENCES ON APRIL 12TH
In terms of discovering gambling novelties, receiving knowledge and being face to face with industry leaders, experts and protagonists, the Masterclasses that Clarion will offer at ICE VOX are unmissable for all visitors to the show.
On April 12th, there will be plenty of opportunities to take advantage of this huge circulation of data and information. Regarding the Marketing theme, there will be two talks. The Masterclass 1 (from 09:20 to 13:40) will be about Customer journey land-based: Creating the next gen contactless payments. Speakers will analyse different perspectives, including customer psychology on the casino floor and in the retail environment, the ‘need to know’ about creating the optimum journey through your property, and how you can fuel footfall to drive traffic for the ultimate experience between amenities and the gaming floor. Stowe Shoemaker (UNLV William F. Harrah College of Hospitality); Charlie Lombardo (Gaming Consultant); Matthew King (Hippodrome); Oriane Teysseire (Clermont Club); Nisrine Wanna Mignon (Les Ambassadeurs); Doni Taube (Resort World Las Vegas); Alan Feldman (UNLV International Gaming Institute); Jonathon Clontz(Wyoming Lottery Corporation); Marcel Tobler (Stadtcasino Baden Group); and Derek Peterson (Boingo Wireless) will take part. As for the Masterclass 5 (from 13:30 to 17:45), will include Global market roundtables. Attendants will gain exclusive access to lawmakers, regulators and other key stakeholders across gaming’s most exciting markets. Participants will be Paul Burns (Canadian Gaming Association); Ron Segev (Segev LLP); Luiz Felipe Maia (FYMSA Advogados); Waldir Marques (SECAP – Ministry Economy Brazil); Itamar Pereira (Ministry Economy Brazil); Ida Lopez (IPJYC, Mendoza Province Lottery, Argentina); Corinne Valletta (Betsson Group); Rene Jansen (KSA); Alla Serebrianskai (Asensi Abogados); Andrius Gabnys (Law – Gabnys Gabniene); Esmeralda Britton (JPS – Junta de Proteccion Social Costa Rica); Jay Sayta (g2g.news); Miguel Angel Ochoa (AIEJA, Mexican Gaming Association); Ranjana Adhikari (Induslaw); Susan Breen (Mishcon de Reya); Thulisizwe Johnson (Botswana Gambling Authority); Tomas Enrique Garcia Botta (MF Estudio Abogados); Sebastian Vivot (Buenos Aires City Lottery, Argentina); James Sangma (Government of Meghalaya); Susan Hensel (Hensel Grad PC); William Coley (National Council of Legislators from Gaming States, NCLGS); Sheila Morago (Oklahoma Indian Gaming Association); Richard Schuetz (Schuetz LLC); Brandt Iden (Sportradar); Michele Fischer (SIS Content Services, Inc.); Signe Birne (Lotteries and Gambling Supervisory Inspection, Republic of Latvia); and Jean Claude Mushimire (Rwanda Gaming Commission).
Other subjects that will be treated on April 12th will be Technology, Responsibility & Reputation and Regulation. Under the Technology issue, there will be Masterclass 2 (from 09:20 to 13:10): Customer journey online: Transforming your team operations to produce an enhanced customer experience online. A practical deep dive into the psychology of an iGaming and iLottery customer supported by technology, this conference will give audience a model to implement a new dynamic where the front and backend teams are working in harmony, boosting the bottom line and players’ adrenaline! Panellists will be Christina Thakor Rankin (1710 Gaming Ltd.); Jason Rosenberg (American iGaming Solutions); Itsik Akiva (American iGaming Solutions); Corey Padveen (t2 Marketing); Ohad Narkis (Play OJO); Antonio Laranjo (Casino Portugal); Lucy Neilson (Lottoland); Ivan Liashenko (Parimatch Tech); Ronni Hartvig (Betsson Group); Sasa Zugaj (Superbet); and Andre Reina (TrueLayer).
The Responsibility & Reputation segment will have Masterclass 3: Responsible gambling: Effective interaction and intervention (from 09:30 to 13:10). This masterclass is the key knowledge go-to you’ll need in 2022 to strengthen your SG framework as it shifts away from generic policy theories and discussions and looks at the practical reality of executing a safer gambling framework with a model you can take away and use. Executives integrating this class will be Peter Marcus (Entain); Anna Sainsbury (GeoComply); Maris Catania (Kindred Group); Nick Hill (nChain); Jennifer Shatley (UNLV International Gaming Institute and Logan Avenue Consulting); Anna Hemmings (Gamcare); Lee Willows (ESG Gaming); Sydney Smith (Rise Help); Ted Harwell (Nevada Council on Problem Gambling); Anna Dearlove (Allwyn); Alessandro Allara (Lottomatica); Arno Nagelschmied (Casinos Austria and Austrian Lotteries); Elena Rousseva (Playtech Managed Services); William Woodhams (Fitzdares); Tamara Morgan (BCLC Canadian Lottery); Shelley White (Responsible Gambling Council); and Janny Wierda (Holland Casino).
In the Regulation area, Masterclass 4 (from 14:00 to 17:45) will talk about Customer acquisition: Successfully structuring partnerships. This masterclass will identify what you need to factor into your criteria when looking for a partner, building a robust structure to get the most value for the duration of your partnership at various phases, as well as recognising and activating the additional benefits of channel marketing to access new media channels and exclusive rights. Participants will include Jose Miguel Almeida (Kaizen Gaming, Portugal); Yariv Lavi (888 Holdings); Marc Thomas (Marc Thomas Consulting); Ziggy Pruvoost (Napoleon Sports & Casino); Russell Yershon (Connectingbrands.co.uk); Leszek Haba (Fortuna Entertainment Group); Matthias Kirschenhofer (Sport1 Medien); Ulrich Gilot (Betsson Group); Vlastimir Vukadinovic (Superbet); Blerina Essen (Inspirisk); Michael Pollock (Spectrum Gaming Group); Fredric Gushin (Spectrum Gaming Group); Martin Lycka (Entain); Witek Wacinski (BetMGM); Steve Bodmer (Pechanga Band of Indians); and Valerie Spicer (Trilogy Group).
SLOTS, ESPORTS, LATAM AND PRODUCT PORTFOLIO ON APRIL 13TH
This day talks will consider issues on Technology, Responsibility & Reputation and Investment & Finance. About Technology, Masterclass 7 (from 14:00 to 17:35) will be entitled Creating the next Starburst: How to build a blockbuster slot. Experts will extract business critical factors from the trends of gaming development and technology to identify how to create content that sticks in a saturated market, as well as looking at psychology-driven delivery and longevity in market position. Participants will be Kevin Dale (eGaming Monitor); Helen Walton (G Games); Georg Wawer (Win2day); Ofir Gal-Mor (888 Holdings); and Jamison Selby (Game Play Network). In parallel (also from 14:00 to 17:35), Masterclass 8 will refer to Crime, fraud and Esports: Managing risk in the Esports landscape. As the Esports market enters a period of rapid growth and attracts an increasing level of attention from regulators, this masterclass will highlight the threats, opportunities and key trends in Esports betting to help deliver a safe and corruption-free product. Speaker will be Ian Smith (Commissioner – UKGC).
In the Responsibility & Reputation division, Masterclass 9 (from 14:00 to 17:35) will take a deeper look on Latin America with LatAm masterclass: The operational, strategic and regulatory ‘musts’ of doing business in LatAm. This very interesting conversation will offer a comprehensive guide to doing business in the region, from the operational, cultural and strategic factors that will impact your entry, to the regulatory and business developments that you need to embed into your model. LatAm referents will take part, such as Eduardo Morales Hermo (Ficom Leisure Gaming Advisory & Investments and iGamingco Ltd); Luiz Felipe Maia (FYMSA Advogados); Gonzalo Perez (ApuestaTotal); Fernando Garita (Betcris); Leonardo Baptista (Pay4Fun); Ari Celia (Pay4Fun); Omar Galdurralde (IPLyC Buenos Aires Province Lottery, Argentina, on a video contribution); Ida Lopez (IPJYC Mendoza Province Lottery, Argentina); Itamar Pereira (Ministry Economy Brazil); Lorena Rodriguez Delgado (BetWarrior); Gonzalo Rosell (La Tinka Peru); Gabriel Grados (La Tinka Peru); Idalynn Ortiz (Gaming Commission – Puerto Rico Tourism Company); Andre Gelfi (Betsson Brazil); Sebastian Vivot (Buenos Aires City Lottery, Argentina); and Neil Montgomery (Montgomery & Associados).
Finally, the Investment & Finance issue will include Masterclass 6 (from 09:20 to 13:10): Vertical integration – How to successfully operate a full product portfolio. From conception to execution, this conference will deliver the answers and industry experience on formation, expansion, benefits and opportunities, ensuring audience have the right marketing and strategic approach for a strong omnichannel offering. Panellists will be Sandeep Tiku (Entain); David Shapton (Akur Capital); Rob Heller (Spectrum Gaming Capital); Mohit Kansal (Clairvest); Robin Chhabra (Orange Cap / Tekkorp); Crispin Nieboer (Orange Cap); Maksym Liashko (Parimatch Tech); Martin Sack (Brainstorm Online); Adi Dhandhania (Ballys); Jari Vahanen (The Finnish Gambling Consultants); Adam Rosenberg (Blackstone); Chris Lynch (Citizens Capital Markets); Greg Viverito (Boom Entertainment); Thomas Allen (Morgan Stanley); Thomas Rosander (Luckbox – Real Luck Group); Ulrich Gilot (Betsson Group); and Dr. Laila Mintas (Dr. Mintas Consulting).