Relevant iGaming aggregator and content provider Pariplay, part of the Aspire Global’s group, announced a key appointment for Latin America and The Caribbean regions. Well-recognized executive Jorge Morales has joined as Director of Business Development, with a clear focus on growing the company’s reach in those territories. The plan is for Morales to oversee a boosting strategy across local regulated markets, including Mexico, Colombia, Argentina and Peru, while also closely monitor developments in emerging jurisdictions, such as Brazil and Chile. Morales has accumulated 15+ years of industry experience. Previously, he was a Sales Director at Continent 8 Technologies and served stints at Microgaming, Playtech and Bally Technologies, leading business development efforts across LatAm and the Caribbean.
Founded in 2010, Pariplay offers innovative products, such as the Fusion aggregation platform and the Ignite studio development program. It also boasts its own iGaming creation studios, Wizard Games, with a range of 120+ innovative and entertaining slots. This important provider has quickly established in Latin America, signing deals with operators and suppliers in Colombia, Peru, Ecuador and Mexico. Its content is strongly performing in the region and is resonating well with local players.
About this designation, Adrian Bailey, Managing Director, Pariplay, indicated: “Jorge has a true passion for the industry, with solid relationships and expertise that will help us further strengthen our footstep in the thrilling LatAm markets. He makes a great addition to our increasing team. We are truly excited to have him join us in our journey to be a leading supplier worldwide.”
As for Morales, he stated: “I’m thrilled to take up this new opportunity with Pariplay. My goal is to make my contribution for us to be the must-have aggregator in LatAm. Pariplay is still a fairly new player in this region, but the market offers huge potential. I look forward to supporting local partners with a premium solution that will help them broaden their business and reach, using our technologically advanced Fusion platform.”