Popular aggregator and content provider Pariplay, a part of Aspire Global’s group, has closed a deal with operator Grand Casino Bern. This contract will enable Pariplay to offer its innovative and feature-packed Wizard Games title and content from its Ignite partner program to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.
The association is the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion platform. Fusion features thousands of titles from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance players’ value.
Andrew Maclean, VP of Sales, Pariplay, affirmed: “This is the latest in a string of content agreements we have reached in this interesting regulated market. Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”
Ludwig Nehls, CEO, Grand Casino Bern, explained: “Through its proprietary content and global game distribution program Ignite, Pariplay offers the best of all worlds to players. We are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”