MGM Resorts International, a leading sports betting and digital gaming operator, announced today a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association (NFLPA). Under this deal, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players.
The NFLPA and MGM Resorts will work together to create proposals for guests to engage with players and NFL alumni throughout the football season at Mandalay Bay’s Fan District in Las Vegas. Opportunities will also be presented around the 2023 NFL Pro Bowl Games and Super Bowl LVIII in Las Vegas, as well as the 2024 NFL Draft in Detroit.
Additionally, active NFL players and NFL alumni will be eligible to enter into individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia and advertisements.
Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts, expressed: “Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the U.S. As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members.”
For her part, Gina Scott, Vice President of Partner Services, NFLPA, declared: “NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International’s rewards program. We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players.”