With more than 25 years of experience in engineering, sales management and business consultancy, Alex Collyer has been appointed as the new Commercial Operations Director at online casino and sportsbook platform provider Soft2Bet. He will bring a rich and diverse background to the role. His expertise in business process optimization and strategic sales management will drive growth and enhance team performance, delivering an industry-leading sales and account management team.
Alex’s pragmatic and results-oriented approach will generate energy and focus on the commercial area as the company continues to expand its activities in regulated markets. Innovation and regulatory compliance are key drivers of Soft2Bet’s growth. The firm looks forward to broadening its reach in established regions such as Europe and North America, as well as in emerging markets in South America.
Martin Collins, Chief Business Development Officer at Soft2Bet, said: “Alex’s arrival brings fantastic experience and expertise to our commercial team. His track record in sales, account management and corporate development will add valuable layers of knowledge to our work. Our B2B and commercial efforts will be ramping up significantly in 2024 thanks to new additions to the team, and I can’t wait to see the results!”
For his part, Collyer commented: “I’m delighted to be joining Soft2Bet, one of the most innovative and fastest-growing iGaming companies in the industry. The spirit of innovation, growth and entrepreneurship the company fosters is particularly appealing, and I am really looking forward to getting involved.”
Alex, Martin and the rest of the Soft2Bet team will be at ICE London 2024. Readers can stop by the stand S6-210 to meet them!
