A global reference in CRM and CRO cloud solutions powered by AI, Symplify has closed a deal with Nordic iGaming platform provider, Finnplay. As a consequence, Finnplay and its extensive portfolio of tier-one partners will gain instant access to Symplify’s technology through their existing integration. Finnplay and its partners will be able to support business growth via predictive marketing and on-site recommendation by optimizing management of more than ten channels, such as Web Push messaging, E-mail, Dynamic Web, Print and Social channels in-house.
Besides, Finnplay will also benefit from Symplify’s AI CRM capability, including their Campaign and Journey builder modules, to create a highly personalized and AI optimized experience that nurtures greater customer engagement and retention. Responsible gaming is at the core of Finnplay’s philosophy. Several Artificial Intelligence modules will be introduced by Symplify to better oversee behaviors and allow pre-emptive measures. AI capability will empower operators to improve marketing strategies that lead to enhanced customer satisfaction and higher life-time value.
Robert Kimber, CEO, Symplify, commented: “Finnplay is a forward-thinking iGaming platform provider with an impressive portfolio of clients, and we cannot wait to implement our software. Our cloud solution has been designed to truly understand individual preferences to optimize customer communications.”
Finnplay’s Managing Director, Jaakko Soininen, followed: “Symplify’s CRM ecosystem software will fit seamlessly into our platform, where it will play an important role in helping our partners optimize core marketing requirements. We’re sure this will be a very positive venture for us and our expanding list of top tier operators.”