Colombia, Chile, Peru, Brazil. What is your balance on your company’s performance through these Latin American markets in recent gaming events?
In the first place, we verified that the industry and events are 100% reactivated, with the attendance of officials from government institutions related to the control and regulation of the sector, companies and executives in general, which is a positive indicator of this reactivation. Another important aspect is the arrival of high-tech providers to the LatAm market to introduce first-class solutions that bring great experiences, as is the case of SOFTSWISS. Likewise, we see the interest of new investors and global economic groups wanting to develop new projects. Our region is at a time when it needs to take the technological leap that corresponds to a market in sustained growth and in the process of maturing.
In a previous article, we spoke with Gregory Penkov, Head of Sales, Aggregator, of your company about the importance of knowing local aspects such as culture and the socio-economic characteristics of these markets. Being the one chosen to work in the region and having great experience in the industry, why do you consider that SOFTSWISS products are rapidly gaining acceptance in LatAm?
For more than 10 years, SOFTSWISS has contributed to the evolution and innovation of the industry in European markets where regulation plays a major role in driving the growth of the sector. The continuous expansion of iGaming demonstrates trust in the entire ecosystem built on modern online channels. Therefore, if we analyze today the progress of online gaming in LatAm over the last 22 years, we will recognize the effort, capacity and tenacity of the companies in the sector, which contributed to the success of this industry. In many cases, it was necessary to adapt to the old laws or the lack of them. However, now, after two years of the pandemic, there is a clear understanding of how to move forward with the legalization of iGaming. During the pandemic, there was an increase in e-commerce across all business segments, with the gaming sector among the fastest growing. We are living an important moment. All providers should be capable of guaranteeing accuracy in their technical processes, including the stability of transaction processing volume. In that sense, and just to mention one of the strengths of SOFTSWISS, we offer the Game Aggregator, a one-stop game content hub. Our customers gain access to over 170 providers with a portfolio of 12,000+ games through the integration of a single API. Connecting to the SOFTSWISS game aggregation platform offers opportunities to enhance brand content and increase player engagement.
Are Latin American gaming operators prepared to make the technological leap that this sector demands? How can your company help them in this regard?
Without a doubt, operators are always ready to take on the challenges that the industry brings. They know how to adapt to the new technologies available at each stage of business evolution. However, the necessary technological leap is significant. Today, the market requires expert software, cutting-edge platforms and technology provided by experienced companies like SOFTSWISS. Our team includes more than 1,400 passionate professionals who are aimed at delivering iGaming innovations with the highest level of service. LatAm operators can find the winning combination of products to launch an iGaming brand from scratch or boost their existing business.
Speaking of new technologies, in recent years, LatAm has experienced an explosion of cryptocurrencies. On the one hand, El Salvador was the first country in the world to accept Bitcoin as official currency. On the other hand, Colombia, Brazil, Argentina and Mexico show accelerated progress in the use of this payment method. Do you see a favorable future around crypto gambling in the region and the implementation of tools such as the SOFTSWISS Crypto Casino solution?
Blockchain technology and the use of cryptocurrencies are irreversible facts. This will definitely change the current paradigms. LatAm leads the movement of buying and selling cryptocurrencies in the world. More and more people, especially youth, are researching, testing and adopting the use of digital coins. Their interest in this segment is also manifested in the iGaming industry. Surely, we will see an increase in the number of players who use cryptocurrencies. They know the technology intimately. The processing speed in crypto gambling is much higher. It is a new challenge for the gaming sector. SOFTSWISS is a pioneer and leader in crypto gambling since 2013. We have learned, evolved and acquired all the necessary experience in this technology to promote and support new gambling projects in Latin America.
What novelties can you mention about your company for the coming months?
Thanks to the daily contribution of all our teams, the SOFTSWISS product portfolio is constantly evolving in order to keep up with market demands. As for the Game Aggregator, we will be announcing a new feature for players shortly. Our exclusive tournament system will help make the gaming process more engaging. Stay tuned for further info! Moreover, our latest addition to the product portfolio, the Jackpot Aggregator, can be also very promising for the operators as it is an innovative and convenient tool for user acquisition and retention. We have already received impressive initial results. According to statistics, almost half of the players show growth in the average bet sum after joining the jackpot campaigns. We are also working on expanding our range of game providers, including companies from Latin America. Vibra Gaming, for example, is one of the companies to join the SOFTSWISS Games Aggregator soon. We will move forward with new agreements and with the development of advanced solutions for the benefit of the sector.