When attending events like this (Peru Gaming Show), do you plan a particular and different strategy if it is in the LatAm region than if it happens in Europe?
We started last year with Amigo Gaming, so we are a young company. In this sense, we are increasingly building our portfolio of titles, doing international themed games. The concept is similar, so we think they’ll be successful and adapt to all the markets. Of course, we have analyzed every market. In terms of marketing and promotion, we respond to different players’ preferences in LatAm, Europe and other regions were we are present. So we diversify with our marketing strategies. I can also anticipate we are preparing some exclusive titles for LatAm.
How has been the performance of Amigo Gaming at PGS?
It was great, actually. In Peru, we have signed the first contract with an operator (I can’t mention the name, but it’s an important one). We are going live in July, so that’s pretty soon. We will advance with more Peruvian online gaming operators during the year, to reach the end of 2022 with about three operators distributing our titles in this very relevant market to us.
After doing some research, as you said, in Latin America specifically, what did you find? Which are the possibilities of territories such as Argentina, Colombia or Peru in terms of the expansion of iGaming among population?
In Latin America, lots of issues (gaming included) much depend on politics. There’s also the economic situation of each country, because that determines how much players will be able to bet, considering their disposable income. Those are main aspects we take into account for the region.
I’ve been checking some of your company’s products. They’re really fun, interesting, entertaining. In the creative process of a game, which concepts do you try to incorporate and what goals you want to achieve?
First of all, everything has to be based on the state-of-the-art technology that we have. We carefully design our products. But then again, all is based on the technology and features; it’s also the critical part, the math and mechanics of a game. In parallel, there is the art part. So we first consider state-of-the-art technology, mechanics and features, and then we encompass everything in something that makes sense for the market.
When you travel to different gaming events, in which areas of the business you focus on, besides selling your products?
I focus on the particular situation of that market and the novelties it offers, in terms of technology and functionality of the products on display. Of course, I’m not walking an event in a copy mode. I check on what concepts and themes are being included on a show. Then, our artists, our game designers generally bring up some fresh ideas derived from certain markets that I travel to. On a personal level, but also commercially, visiting markets allows me to learn languages. That’s what happened with my Spanish when I moved to Spain some time ago. That helped me a lot for LatAm. It’s essential that you speak Spanish with the customers in Latin America. I think it’s a sign of respect to the local people, expressing you really want to enter that particular market. That’s why we do localization of our games. Our games are in Spanish for LatAm operators and players, and support local currencies.
What are your expectations for the future in the Latin American gaming scene?
I honestly have pretty good expectations. The online casino market is growing all over South America. In Peru, for example, this represents an opportunity for the Government to regulate the activity. For us as a company, there are huge possibilities as well. Internally, I strongly believe and support our team, our technology, our artists, all the group we have. It is a very capable group and I’m proud of them. I don’t want to sound pretentious, but the gaming industry (especially in LatAm) is going to hear a lot about Amigo Gaming in the future.