During this year, your company received awards, launched new products and reached attractive markets. When you take a look back, what would you say were the main achievements?
First, we presented innovative products and features tailored to the needs of different markets. For instance, we have recently launched our Game Constructor tool for operators to integrate their own games, but they can also start experimenting with games from different providers as well. Second achievement is that we are getting certifications and licenses from diverse regulated markets throughout the world, like Colombia, Canada, the ISO 27001 compliance (standard for information security management systems), and so much more. The third achievement is that we have obtained breakthrough results for our 2022 financial report.
Do you consider there’s also some recognition from the industry to your company’s efforts for expanding your product range?
Yes. I mean EvenBet’s roots are in the offering of an online poker platform. We have added casino games to that and other solutions. We are really interested in innovating, creating new possibilities for gaming operators. As a consequence of that, we are getting a very positive feedback from our customers.
Speaking about Latin America, after pandemic (but the trend started before of that), there has been an expansion of online poker players and tournaments, especially in Brazil and Argentina. In parallel, iGaming and sports betting regulation is advancing in the region. How do you see these trends?
We have been noticing these trends. To respond to that, our Sales Manager in Latin America, Manuel Jimenez, has helped us develop new initiatives for the region. The idea is to create an omnichannel service in LatAm. Since there are lots of clubs and associations for live poker in the continent, we thought it would be great to complement this with an omnichannel experience for players so they can simultaneously participate in both modalities of poker tournaments. Our partners of the Brazilian Series of Poker (BSOP) are enthusiastic about this possibility we are offering for that huge market. Recently, Roman Bogoduhov, our Head of Account Management, LatAm, went to Rio de Janeiro to participate in a BSOP and talk with our partners. We have started investing in this omnichannel proposal.
Another positive aspect of your company is that you focus on educating operators with articles and reports about main characteristics and features of your products. The thing is that when you educate operators, they, in turn, educate their players, creating a positive flow of knowledge for the sector. Do you also understand it this way?
Yes. We first developed content about our poker product, and received great feedback. Now, we are preparing a bigger second edition with more details. We understood which topics we need to highlight and which questions of operators we have to answer in the document. To be honest, this experience in Latin America is pretty unique for us. We are not doing anything like this in other regions. It’s essential to educate and train operators in this online poker vertical in issues such as marketing, player retention and else.
How are you planning to keep on leading all of these trends, developing solutions and anticipating changes for the benefit of your clients?
First of all, we will continue to innovate in new features, bringing new games and experiences, making more attractive, creative entertainment available both for operators and players. Second, we will maintain our strategy of helping operators to grow their businesses. We are introducing more content to build an information base in our website so it will be an even bigger source of knowledge, accessible for the whole gaming industry. Finally, we will expand our omnichannel service from players to move easily from online to offline poker and vice versa.