Which were the products of SOFTSWISS you think were demanded the most by visitors of your stand during SiGMA event in terms of the technology they provide?
All of our products are quite known and with great demand on the market. Some of them are older, like the Casino Platform or the Game Aggregator, some are younger, like the Sportsbook Platform or Affilka, the Affiliate Platform, and some are newborn, like the Jackpot Aggregator. All of them are getting a lot of traction and have been displayed to the visitors of our booth in Malta.
As you may know, Max, Latin America is advancing in terms of iGaming and sports betting regulation. Colombia was the first country to fully regulate the market, then Argentina, and the rest of the countries are following this trend. Operators in the region need the most advanced technology to develop their platforms and deliver competitive and attractive products to players. Betting culture is evolving in LatAm. How do you think the product portfolio of your company can help these operators with the exact solutions they are currently demanding?
I entirely agree that Latin America is a huge, promising market which is rapidly developing, not only for iGaming, but also for Internet-based services. The region represents an opportunity that everyone in the industry is looking at. We started making strides there. We have our own people there, like Jonathan Felix Vilchez (Regional Business Development Manager for Latin America) and Dario Leiman (Business Development Manager for Latin America). We have had conversations with quite a lot of local operators from land-based gaming and iGaming. Of course, Brazil is one of the key markets in LatAm, but also Argentina, Colombia, Peru and Chile are quite important to us. Our products are having a growing penetration in those territories. We have experience certifying our products in Europe and we are doing the same in LatAm as these markets progress in their regulations and technical requirements for global suppliers like us.
Your company has strong experience in producing cutting-edge software. I wanted to know the internal process when you decide to develop a product, launch it and sell it to the market. How do you make that process successful in order to continue leading the market and anticipating new trends in terms of the latest technology?
Thank you for this interesting question. The core of this is a strong product vision and having the right, experienced people in the team that can bring that vision to reality in terms of new solutions. We also have the right information from the market, so we actually learn a lot from our existing clients. We listen to their feedback because they ultimately work with the end users, with the players. We want to anticipate next trends in the market. That was what happened with our Crypto Casino Software. We were the very first online gambling software company to start working with cryptocurrencies in 2013, having introduced a bitcoin-optimized online casino solution. Besides this, we have been trying to integrate all of our products to be connected together as a strong Lego. For example, our Game Aggregator and our Sportsbook Platform have the same integration at a minimum effort and cost for the operator. The second advantage is building data services around these products. We want our clients to have as much data as possible, and we work in this sense with our business intelligence tools.
The last question is referred to the inner structure of your company. You were talking about product integration, but there’s also team integration in SOFTSWISS. Recently, your company brought 80+ delegates to Malta and made them share activities together. In fact, the company was recognized as ‘Workplace of the Year’ at the SiGMA Europe Awards. So how would you describe that inner strength of your company, that proper building of the best possible work team?
I would say that finding the right people, with similar beliefs and values, is important. In such a large organization as SOFTSWISS, having the same work ethics is essential. Other pillars of our company are the following: 1) to have clear communication; 2) to always try to optimize your work; 3) to be creative and proactive (take as an example the wonderful ‘Bringing the heat’ campaign our marketing team presented at SiGMA Malta); 4) to be personally inquisitive, curious and keep evolving; and 5) to be committed and determined to reach your goals.